Synesthesia applied to Graphic Design: Techniques to create relevant and creative experiences
Keywords:
synesthetic techniques, design, multisensorial, user.Abstract
The objective of this essay is to "Identify which synesthetic techniques have been tested and proven to be more effective and can be implemented as part of the creative process in graphic design projects in higher education." A qualitative research model has been developed, which includes gathering information from books and articles, conducting interviews with experts, and comparing theoretical and practical knowledge. As a result, 50 synesthetic techniques have been identified that have a high creative potential for enhancing multisensorial experiences in design.
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